Wisteria

I developed the concept, branding, and marketing strategy for Wisteria, a premium botanical liquor inspired by the elegance of the wisteria plant. From crafting its serene flavor profile to designing its visual identity and experiential events like Wisteria Lounges, this project showcases my ability to create a lifestyle brand rooted in authenticity and luxury. Centered around the tagline "Embrace Serenity," Wisteria reflects my passion for blending creativity with strategic branding.